Toys New Online, a toys industry's trade website, officially announce that Tomy has made a deal with Pokémon Company which will see it roll out a line of plush characters across Europe from September. The plush to be modeled will be from the starter Pokémon introduced in the Pokémon Black Version and Pokémon White Version Nintendo DS games together with Pikachu.

The interactive talking plush dolls will be release starting with Pikachu to be release this fall 2011 while snivey, Tepig and Oshawott in January 2012.

Paul Fogarty, a European sales and marketing director of Tomy commented:

Pokémon is a truly evergreen brand with staying power and we are very excited to be involved in such a remarkable year for the Pokémon franchise.

Tomy's reputation as a trusted brand among parents of young children puts us in an excellent position to successfully launch and sustain the plush range, which has the potential to grow and develop along with the Pokémon brand.